Vivo, the cell phone brand that arrives to compete in the Colombian market
According to IDC this is the second brand with the largest share in the Chinese smartphone market. This places it below Huawei, and above Oppo, Xiaomi and Apple. vivo lands in Colombia with its flagship, the Y50.
Colombia continues to diversify its smartphone market. In recent years, this country has captured the attention of international participants who have seen this as a promising territory for the commercialization of their products. Such is the case, for example, of Xiaomi (which decided to open its first store in Latin America in Bogotá and which has also shone with its Redmi sub-brand) and Honor.
With the arrival of the Chinese brand, vivo (in lower case, that's how the brand is written), the diversity in the market is reinforced. In the world, it is recognized for its competitive bets on cell phones, which it groups in the V, Y, X, S and NEX series. In Colombia, particularly, it arrives with the Y50 (which it has listed as its flagship) and the Y30. Another particular piece of information is that this is the first country in the region where this Asian tech giant lands.
The company explains that there were several reasons why they chose Colombia as the starting point for their expansion in Latin America, several of these have to do with its leading role as a destination for international capital, the growth of its GDP and the number of cell lines that, according to the Mintic, exceed the number of inhabitants.
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